Outside of the classroom, I built a community of over 120,000 people on Instagram by creating content around health, cooking, and fitness. What started as a personal outlet quickly became a hands on education in storytelling, branding, and audience behavior. I handle every part of the process, from concept and scripting to filming, editing, and analyzing performance. Through this work, I have learned how to speak to an audience authentically, adapt to trends without losing identity, and turn creative ideas into consistent results.
At my core, I enjoy building things that resonate with people. I care about intention, clarity, and work ethic, and I am motivated by the challenge of making something both meaningful and effective. As I move toward a career in advertising and brand marketing, I am excited to keep learning, keep experimenting, and contribute ideas that feel thoughtful, human, and impactful.
Hoshanho Knives
I worked with Hoshanho who challenged me to integrate their product into a piece of content in a way that felt natural and unforced. Rather than centering the video around the product itself, I built a chopped salad recipe where the knives played a functional role in the story. This approach allowed the product to stand out through use rather than promotion, and the video performed strongly as a result. The experience sharpened my ability to weave product placement into content in a way that feels authentic, value driven, and aligned with audience trust.
SpaceMilk
I partnered with SpaceMilk on a monthly retainer where I produced six pieces of content that intentionally and clearly incorporated their protein powder. The challenge was finding ways to showcase the product repeatedly without the content feeling repetitive or forced. I leaned into recipe driven storytelling, creating everything from baked cookies to yogurt and oat bowls where the protein was essential to the outcome. By emphasizing SpaceMilk’s vegan formula and how it led to easier digestion, a cleaner feeling, and better results in baked goods, I was able to highlight the product’s value through experience rather than claims. This collaboration strengthened my ability to build trust over time while integrating a brand consistently and creatively.
Upspace
I collaborated with Upspace, a growing social platform built around creators who share a mission to help people improve their lives. The app brings together content across fitness, mindfulness, meditation, and nutrition, which aligned naturally with the type of work I already create. Over time, I promoted both my Upspace channel and the platform itself through consistent Instagram stories, automated ManyChat funnels that guided recipe focused followers to discover similar content on Upspace, and thoughtful recommendations to people looking to better themselves in meaningful ways. Because compensation was tied directly to engagement on the app, this partnership reinforced the importance of building genuine interest, trust, and long term community rather than short term clicks.
Get In Touch: braydonmorgan023@gmail.com